It’s Your journey
As a Product Designer at Hyundai, I had the privilege of collaborating on an innovative project that merged automotive excellence with artistic vision. The Hyundai x Annie Leibovitz project was a creative partnership between Hyundai Motor Company and acclaimed photographer Annie Leibovitz. Our goal was to redefine the intersection of art and automotive design by showcasing Hyundai vehicles in a series of captivating photographic compositions.
The CHALLENGE
What I did
Our primary objective was to seamlessly integrate Hyundai vehicles into Annie Leibovitz's iconic visual storytelling style, creating captivating images that evoke emotion and intrigue.
My primary responsibility was to create the visual design aspects of the page. Specifically, I was tasked with wireframing and creating visual compositions that would effectively convey the collaboration while adhering to the project's constraints. My contributions involved translating conceptual ideas into tangible visual representations, which were then presented to the client for approval.
